Hey folks! I would like to be the change I want to see on this forum - a person who starts a thread for no particular reason, but sharing what he learned about the industry. I may or may not be purchasing a new mattress of my own anytime soon, but that’s beside the point because I am not here for reviews or insight. I am here to share what I have learned over the past few weeks. The mattress world is an enticing one, and every day there’s a new lesson, a new word right there in front of you. So anyway, this time I’ve decided that I want a memory foam mattress. Also note that my previous mattress is not completely broken down or anything, it’s been close to three years of using, and I feel for a change. Anyway, I’ve been doing some hardcore research the past 2-3 weeks and walking in and out of retail stores more than ever. Even though I do have some options in mind, I am not saddened that I haven’t found “the one” yet, because I got a tonne of knowledge from all this running around. That said, I am not a mattress expert and am merely interested in the field and have an eye for memory foam. Plus, my research skills are known to be rather commendable, so whatever I will be talking about over here will either be research or taken directly from the first-hand experience. So to start off, I must say that this forum had a bunch to do with how informative I was able to get in the mattress biz, and I like how everyone is so corky and asks/shares the stupidest of questions/thoughts without the fear of being judged. I think there’s nothing that goes beyond that. So the initial few days, I spent a good amount of my time reading through forums, especially following reviews from the mattress wizards and got a (kinda) strong base for the main terminology used in the mattress world.From there, I took on to official websites, read personal reviews, the company’s reviews, and expectations and realized there were wild differences. I spent a good time sifting through feedback that looked authentic (and not fabricated by the company themselves). I also took the liberty of hitting random stores here and there, just so I could find out if the reviews were in fact, true. I’d try out new ones I’d never heard of before too at the stores, and come back and start my research on them and add them to the list of (potential) buys. I started loving what I did that I figured I was getting obsessed! One of the mattresses I got hooked on initially was the Tempur-Pedic (can you blame me) of model Cloud Luxe. I found Cloud Supreme fine too but it was too soft for my liking, but one thing I did not like about TP was their bizarre pricing. One thing I noticed with the additive amount of walking in and out of these retail stores was that most of the brands that lie within the same range of comfort levels, that felt more or less the same had varying costs, and that didn’t make sense to me, so I went to the roots: I found out about ILDs, the density of the comfort foam as well as the base foam and how it plays an important role in pricing, because of durability. Now for some weird reason on forums and reviews, I’ve noticed people getting hooked on the density of the foam equating to the firmness of the mattress and such, but I realized that in reality, all the density had to do anything with, was with the durability of the mattress as well as pricing. (Fun fact: did you know that the ILD of a mattress can be changed merely by the chemicals used in the foam?) Essentially, the difference between a 3lb and 5lb dense foam is that they may appear to be the same as well as feel the same, but chances are the lighter one will die on you sooner than the 5lb. Also, the difference in cost of the densities of the foam is enormous, which is why they tend to infuse cheap products in the base, leading to lesser durability. That said, my research has led me to two wonderful mattresses – Christeli Madeline and Dreamfoam and I am torn between the two.